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INNOVATION AND
ENTREPRENEURSHIP
SUSTAINABLE
TOURISM
CLEAN ENERGY
CLEAN TECHNOLOGY
RURAL
ECONOMY
SOCIETY
AND EMPLOYMENT
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Sustainable Tourism

İZMİR as The Centre of Attraction of the Mediterranean.

2014 - 2023 BREGIONAL PLAN
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Development of the tourism sector is crucial for İzmir, a city that is home to a rich history a diverse culture and a unique natural unlike any other city in the world We prioritize the development and preservation of the historical and touristic values of the region through tourism activities and we carry out strategic research studies and analysis aiming to increase the share of İzmir in the tourism sector.

In this context, we create comprehensive tourism strategies and provide financial support to projects aimed at increasing the tourism capacity. We conduct the branding process of the city, and work on to promoting the tourism products İzmir offers on national and international platforms.

Strategy and Analyses

  • 2010-2017

    İzmir City Marketing Strategic Plan

    The Plan includes a public opinion research, a current situation analysis and city marketing strategies to contribute to the promotion of İzmir.

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  • 2013

    İzmir Cultural Economy Inventory and Development Strategy

    A comprehensive data research, compilation, evaluation, analysis and strategy development study conducted for the cultural development in İzmir.

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  • 2013

    İzmir Tourism Current State Report

    It consists of current state analysis of İzmir's tourism sector in comparison with other national and international examples.

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Provided Supports


We prepare regional plans based on the principal of participation, compatible with national development plan and provide technical and financial support to the projects and activities for the implementation of these plans.

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Turizm Odaklı Proje

57M

TL Mali Destek

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İzmir City Branding

In 2012, a visual identity study for İzmir was conducted in order to carry out our promotional activities with a holistic approach. As a result of this study, an İzmir logo was designed in the form of Nazar beads, which symbolizes the gulf, sea, sky and sun of İzmir and urban outdoor applications and printed promotions were prepared in order to spread the logo usage. İzmir logo, tourism brochures, photographs and maps produced within the scope of our city marketing strategies was introduced to the people of İzmir on

visitizmir.org as well as to those who want to get to know İzmir through our website. In 2016, the Visit Izmir City Portal and social media accounts were launched to strengthen our publicity efforts on digital platforms and to guide both local and foreign tourists during their stay in İzmir. Our online promotion activities continue through these digital media channels.

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Activities