İZMİR DEVELOPMENT AGENCY RECEIVES "THE BEST DESTINATION PROMOTION" AWARD 30 May 2017
İzmir Development Agency attended the 14th Shanghai World Travel Fair to promote İzmir. The Fair, which is the most comprehensive and extensive exhibition for the Far East and Asia-Pacific markets, attracted a total of 49.800 visitors, 12.552 of which were professionals.
The İzmir booth attracted great interest while İzmir Development Agency received the Best Destination Promotion Award. Nazlı Kayı, Head of İzmir Development Agency City Marketing and Foreign Relations Unit, stated: "We have had a very productive and successful fair. We are one of the 4 destinations to be awarded out of 750 participants and this made us extremely happy. We have had bilateral meetings with tour operators and shared the information with our agencies. We will host a FAM trip for tour operators coming from China in September. Chinese people are very interested in alternative tourism types other than the traditional sea-sand and sun tourism. History and Culture Tourism, Shopping Tourism, Health Tourism, Nature Tourism and other tourism types are very popular among the Chinese community. The Aegean Region, İzmir in particular, has great potential in this sense."
Promotional material about İzmir and city's local foods were presented throughout the Fair and Chinese tourists were very interested in the natural, historical and cultural values of İzmir during the exhibition.